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The Content Network

It's important to learn about Google's Content Network because this kind of targeting can have a large impact on the success of your campaigns.

Google's Content Network is a huge collection of websites on which you can choose to show your ad. It's made up of hundreds of thousands of sites, from high profile websites like CNN.com, to small specialty sites, such as blogs, social networking site, and discussion forums. Within this network, you're sure to find some sites that are relevant to your business and are likely to attract your specific customers.

Here's a short video about the Content Network: